Katy Raines (Partner, Indigo) is regarded as one of the UK’s leading consultants on CRM and Segmentation for the Arts, and as such has developed and led research and implementation programmes for large and middle scale organizations throughout the UK. She has a particular passion for using audience data to effect change, and drive an audience-led approach to marketing for any arts organization.
Katy is a visiting lecturer in CRM at the Business School at De Montfort University, and is currently lead advisor on a 4 year CRM action research project with Adger University in Norway. She is a Fellow of the Royal Society of Arts, a Member of the Chartered Institute of Marketing and on the Board of Ex Cathedra.
Resources by Katy RainesCustomer profiling and segmentation tools
Data intelligence driven marketing
Building a customer relationship management strategy
Assessing audience loyalty – a must for every arts organisation
Segmentation and Customisation are King
Choosing the right Ticketing/CRM system for your Visitor Attraction
Blog: Katy Raines looks at the VE: Forum Guide to CRM/Ticketing Systems for Visitor Attractions
After the Interval: National Audience Research
After the Interval: Act 2