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17th April 2013 Sara Lock

Resources by Katy Raines

Blog: Katy Raines looks at the VE: Forum Guide to CRM/Ticketing Systems for Visitor Attractions

Katy Raines of Indigo gives us her thoughts on the latest guide from the VE:Forum on choosing the right ticketing/CRM system for your visitor attraction.

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Choosing the right Ticketing/CRM system for your Visitor Attraction

The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one.

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Segmentation and Customisation are King

Segmentation and Customisation are King in Spektrix’s new Insights Report 2019.

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Assessing audience loyalty – a must for every arts organisation

Arts marketers are constantly under pressure to justify every pound they spend against the return they achieve – and a good loyalty-based, or CRM (Customer Relationship Management), approach will help you do just that.

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Building a customer relationship management strategy

Customer relationship management (or CRM) needs time, loyalty and dialogue. The author of this article explains what we mean by CRM, how you can benefit from a CRM approach and when it works best. You'll also find examples of when things don't go to plan - as well as tips and advice on creating your own CRM strategy.

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Data intelligence driven marketing

Ulster Orchestra tested whether the benefits of a season brochure outweighed its costs. Working with Indigo, the orchestra segmented their data, based largely on frequency, but also looking at artform crossovers.

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Customer profiling and segmentation tools

Do you want your marketing budget to stretch further? Do you want to improve the effectiveness of your marketing campaign? Do you want to get audiences to visit more frequently?

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