Willingness to attend: findings from the Covid-19 participation monitor

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Willingness to attend: findings from the Covid-19 participation monitor

© Photo: The Lowry

By The Audience Agency


Which audiences are ready to return? 

This report from The Audience Agency shares findings from a nationwide survey, the Cultural Participation Monitor. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.

New findings from the first wave of the nationwide Covid-19 Cultural Participation Monitor show that:

  • Younger people are more likely to be happy to attend events held at all three venue types: outdoor spaces, seated indoor spaces and non-seated indoor space
  • Audiences were more likely to have already booked or be interested in booking if they were: younger, white and from London or the South East

Read the full report to find out more detail about which audiences are most and least willing to attend live events in the near future and which are more or less likely to have already booked for them.

The Covid-19 Cultural Participation Monitor is a new regular research survey managed by The Audience Agency that samples thousands of people from all UK regions and walks of life, adding much needed insight about the wider public's changing views on participating in creative and cultural activities through the pandemic.

It will take place in several waves so that changes in attitudes, behaviours and intentions can to be plotted accurately as the crisis evolves. This report is based on data from the first wave of the Cultural Participation Monitor (December 2020).

We will be regularly publishing short digests of new findings from the survey.

This report is part of a wider research programme led by the Centre for Cultural Value in collaboration with the Creative Industries Policy and Evidence Centre and The Audience Agency. This project is funded by the Arts and Humanities Research Council (AHRC) through UK Research and Innovation’s COVID-19 rapid rolling call.

Published: 2021
Resource type: Research