Resources tagged with audiences



Research: Missing Audiences

The Insights Alliance (Baker Richards, Indigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.

Exploring some popular digital applications that can enhance the audience experience

1. Introduction Heritage sites and exhibitions have the potential to capture the public’s imagination and provide valuable connection to who we are and the significance of place. Cultural organisations engage with a diverse range of audiences, publics and stakeholders who will benefit from new ways of engaging with the past. As such, continual technological innovation … Read more

Deciding when to work with a digital strategist

1. What it means to be a digital expert A digital strategist is an expert individual or team that understands all the points of contact between your audience and your organisation where digital plays a part. In this resource, we explain how you can use your expertise, and when you might want to use a … Read more

A bleak midwinter? A deep dive from our Covid-19 participation monitor

Despite many theatre organisations being able to struggle through the various restrictions and impacts of the last 2 years, is this winter when the damage will really be felt?  With willingness to return still stubbornly low and fresh concerns over a resurgence of the virus, concern is high as we head into what is, for … Read more

Webinar: The impact on audiences part 2: Virtual experiences

Are digital experiences shifting the relationship between organisations, artists and audiences during the pandemic, or are they bringing the shortcomings of digital engagement into sharp relief? This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications … Read more

Conference: The impact on audiences part 1: Changing behaviours

A lot changed behind the scenes during Covid – but how did audiences experience the pandemic? Hint: It’s not all in front of screens. This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners … Read more

Experiments never quite go to plan… #ADA

Ros Croker talks through the experiments she developed for her colleagues at Endeavour Galleries, National Maritime Museum, London, to explore language and identity. Part of her Fellowship at the Audience Diversity Academy (ADA).