In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels … Read more
The Audience Agency take us through a step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences.
If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations. Tomorrow’s Audience is an Indigo Share: Hot Topic.
Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.
Consumer confidence in the UK as a whole is at its lowest level since YouGov began recording in 2013. Alix Craig from thrive, Northern Ireland’s audience development agency drills down into the latest Experian research.
The Insights Alliance (Baker Richards, Indigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.
1. Introduction Heritage sites and exhibitions have the potential to capture the public’s imagination and provide valuable connection to who we are and the significance of place. Cultural organisations engage with a diverse range of audiences, publics and stakeholders who will benefit from new ways of engaging with the past. As such, continual technological innovation … Read more
1. Introduction to audience development Reaching new audiences is often a key priority for organisations’ audience development. It involves ensuring that a wide range of people are aware of your organisation and what you do, and understanding them so you can connect and develop relationships with them. Developing new audiences is a way to ensure … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 36 minutes in length. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to … Read more
1. What it means to be a digital expert A digital strategist is an expert individual or team that understands all the points of contact between your audience and your organisation where digital plays a part. In this resource, we explain how you can use your expertise, and when you might want to use a … Read more
