Resources tagged with audience research



Impact of the cost-of-living crisis

Findings from The Audience Agency‘s Cultural Participation Monitor paint a predictably concerning picture of how people expect the cost-of-living crisis to affect their in-person cultural attendance.

Using segmentation methods to understand your audience

1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more

A bleak midwinter? A deep dive from our Covid-19 participation monitor

Despite many theatre organisations being able to struggle through the various restrictions and impacts of the last 2 years, is this winter when the damage will really be felt?  With willingness to return still stubbornly low and fresh concerns over a resurgence of the virus, concern is high as we head into what is, for … Read more

Webinar: Covid-19: Exacerbating existing inequalities?

The pandemic held up a mirror to the cultural sector – how did existing inequalities influence peoples’ experiences during Covid? This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners and policymakers.

Conference: The impact on audiences part 1: Changing behaviours

A lot changed behind the scenes during Covid – but how did audiences experience the pandemic? Hint: It’s not all in front of screens. This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners … Read more