Resources tagged with audience research



A bleak midwinter? A deep dive from our Covid-19 participation monitor

Despite many theatre organisations being able to struggle through the various restrictions and impacts of the last 2 years, is this winter when the damage will really be felt?  With willingness to return still stubbornly low and fresh concerns over a resurgence of the virus, concern is high as we head into what is, for … Read more

Wellbeing through Covid: a deep dive from our Covid-19 Participation Monitor

Which audiences have felt the impact on their wellbeing the hardest? And which arts, culture or heritage activities had the most positive impact on people’s wellbeing?  Following our initial findings from the third wave of The Audience Agency’s Cultural Participation Monitor that we published recently, we now have a deep dive into the specific impacts … Read more

Culture Restart: audience and visitor tracking research, May 2021

The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.

Green shoots in April 2021- signs of recovery

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in … Read more

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.