Digital engagement: findings from the Covid-19 participation monitor

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Digital engagement: findings from the Covid-19 participation monitor

© Photo: Rodion Kutsaev, Unsplash

By The Audience Agency


How are the public engaging in digital creative and cultural activities during the pandemic?

This report from The Audience Agency shares findings from a nationwide survey, the Cultural Participation Monitor. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.

New findings from the first wave of the nationwide Covid-19 Cultural Participation Monitor show that:

  • digital arts engagement has been widespread: e.g. 1 in 3 watched online performances
  • future engagement beyond Covid-19 is expected to hold up: 37% say they will watch content online in the future

Read the full report to find out how digital engagement differs by region/nation and by age and ethnicity and for findings on wider digital behaviours.

The Covid-19 Cultural Participation Monitor is a new regular research survey managed by The Audience Agency that samples thousands of people from all UK regions and walks of life, adding much needed insight about the wider public's changing views on participating in creative and cultural activities through the pandemic.

It will take place in several waves so that changes in attitudes, behaviours and intentions can to be plotted accurately as the crisis evolves. This report is based on data from the first wave of the Cultural Participation Monitor (December 2020).

We will be regularly publishing short digests of new findings from the survey.

This report is part of a wider research programme led by the Centre for Cultural Value in collaboration with the Creative Industries Policy and Evidence Centre and The Audience Agency. This project is funded by the Arts and Humanities Research Council (AHRC) through UK Research and Innovation’s COVID-19 rapid rolling call.

Published: 2021
Resource type: Research