Managing a diverse range of stakeholder relationships
Managing a diverse range of stakeholder relationships
By
Sue Colvin
SUMMARY
In March 2006 Manchester Camerata’s partnership with the Royal Northern College of Music (RNCM) was selected as one of only seven exemplars to take part in phase three of Mission, Models, Money (MMM), an independent action research programme for the arts and cultural sector. Over the following twelve months, the process of developing Manchester Camerata’s strategic alliance with the RNCM was evaluated and the results generated a case study to be used as a role model for the wider arts sector.
Recognising that a key driver in the success of the project was the quality and strength of relationships between stakeholders and different parts of the organisation, the Camerata management team created an action plan to increase the level of commitment of their stakeholders using the MMM Stakeholder Engagement Pack.
