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Where do we go from here? #ADA

Anna Bennett, Marketing and Press Officer at the Orchestra of the Age of Enlightenment looks at how to reduce engagement barriers as part of her Fellowship at the Audience Diversity Academy 

Published: 2020 | Resource type: Article

Digital Lab. Orchestra of the Swan. Blog 2. A/B testing and The Learning Circle

The second blog by Paolo Pezzangora, Marketing Manager at Orchestra of the Swan as part of his Fellowship at AMA Digital Lab.

Published: 2020 | Resource type: Article

Running a fundraising gala for the first time

Founded in 1973, the Academy of Ancient Music (AAM) performs baroque and classical music in the style and spirit in which it was first performed. In this case study, the AAM describes the planning process involved in organising a fundraising gala to celebrate its 40th Anniversary. It was the AAM’s first gala in their 40 year history and ... Read more

Published: 2015 | Resource type: Case studies

iOrchestra Project Evaluation Year 1 (2014) – Summary Report

A summary report evaluating the first year of the Philharmonia Orchestra’s iOrchestra project, where the ambition was to change people’s perceptions about orchestral music by touring live and digital orchestral music to Plymouth, Torbay and Cornwall communities.  

Published: 2014 | Resource type: Research

Composers, Performers and their Audiences

How do audiences experience engagement activities, and how do they impact on experiences in concert – particularly with new work? Guildhall School of Music and Drama ran a joint research project with Britten Sinfonia to investigate. This presentation explores the research and reveals some of the findings. If you would like more information on this ... Read more

Published: 2014 | Resource type: Research

Managing a diverse range of stakeholder relationships

In March 2006 Manchester Camerata’s partnership with the Royal Northern College of Music (RNCM) was selected as one of only seven exemplars to take part in phase three of Mission, Models, Money (MMM), an independent action research programme for the arts and cultural sector. Over the following twelve months, the process of developing Manchester Camerata’s strategic alliance ... Read more

Published: 2008 | Resource type: article

How to develop a great iPad app

As part of the celebrations in 2013 to mark the centenary of the birth of Benjamin Britten, one of the best known composers of the 20th Century, the Britten-Pears Foundation produced an online interactive resource and an iPad app based around one of his best known orchestral works: The Young Person’s Guide to the Orchestra. The ... Read more

Published: 2013 | Resource type: Case studies

19th Century artforms at the dawn of the 21st

Throughout the last century, the pinnacle of the performing arts was generally considered to be the big lyric forms which dominated the 19th: opera, ballet and orchestral music. But is it a given that these will continue to occupy the same position? Many question that premise, concerned that the large, permanent organisations which have been ... Read more

Published: 2006 | Resource type: article

Composer-in-residence scheme nurtures talent

An apprenticeship scheme which gives young composers, fresh out of university, the opportunity to work with a professional ensemble. The composer-in-residence participates in rehearsals and performances, receives mentoring and gains an insight into administrative and marketing decisions.

Published: 2012 | Resource type: article

New work for new audiences resource screen shot

New work for new audiences: an approach to audience development

Explore Welsh National Opera’s approaches to reaching new audiences and delve into the evaluation of Classic FM-supported concerts in this presentation by Lucy Shorrocks and Giles Pearman.

Published: 2005 | Resource type: article

Approaches in subscription scheme design

Subscription schemes encourage customers to buy a number of tickets for a package of events and thereby attend more frequently than they otherwise might have done. In this article, the author asks why they have not achieved the same popularity in the UK as across the Atlantic, and looks at the experience of the CIty of Birmingham ... Read more

Published: 2002 | Resource type: article

Larry Tamburri, Douglas W Kinzey and Bruce Coppock presenting

Implementing a different revenue model: an orchestra case study

Discover a radical new revenue model for orchestras, which challenges the traditional ‘three legged stool’ revenue model and outlines a significantly different system operated by the Saint Paul Chamber Orchestra.

Published: 2013 | Resource type: article

Increasing participation in music: the Ethnic Contemporary Classical Orchestra model

This report provides an outline of the Ethnic Contemporary Classical Orchestra (ECCO) model, part of the wider programme of education delivered by Musiko Musika. ECCO aims to break down barriers to participation in high quality ensemble playing for children from diverse social and ethnic minority backgrounds. You’ll find evidence collected from the ECCO projects at ... Read more

Published: 2013 | Resource type: Case studies

Creating an app to increase engagement and grow audiences

The London Orchestral Marketing Consortium worked with developer Kodime to create an app, Student Pulse, which combined paperless ticketing, a loyalty scheme, social sharing functions and geolocation services. By looking at the motivations and attendance patterns of their target audience – students – the consortium worked out what was needed for an effective app. This ... Read more

Published: 2013 | Resource type: Case studies

Association of British Orchestras

A guide to developing audiences for classical music

Develop your classical music audiences with support from this practical guide full of research, case studies and details of successful initiatives.

Published: 2013 | Resource type: Guide/tools