1. Introduction This practical guide takes you through a step-by-step process to identify your audiences and their key journeys. It starts by looking at your Google Analytics data, followed by looking at various way to get user feedback. We use the term ‘audiences’ rather than ‘users’, ‘visitors’ or ‘customers’. In this context, ‘audience’ means a … Read more
1. A quick wins digital strategy There are many benefits to having an effective digital strategy. It can be difficult to know which strategy is the most suitable one for your heritage organisation, with countless digital resources easily accessible online and elsewhere. In this resource, we show you that instead of a ‘one size fits … Read more
This masterclass is broken down into three recordings: 1. The install — getting started with WordPress [This recording is one hour and six minutes in length.] 2. Building your new website [This recording is 32 minutes in length.] 3. Going live [This recording is 39 minutes in length.] This masterclass was produced as part of the Digital … Read more
1. Introduction Chris Unitt mentored the Museum of Royal Worcester as part of The Lab strand of the Digital Heritage Lab. Chris Unitt: So to start off, just to give people a bit of background, Sophie can you tell us a little bit about the Museum of Royal Worcester and your role. Sophie Heath: The Museum of … Read more
In today’s digitally fuelled world, we’re all writers. We tag, post, publish and paste text more often than we realise. And a lot of the time, we’re not getting it right. We’re losing out on our readers’ finite attention. Zosia Poulter, Content Strategist at Substrakt gives us 5 tips to improve our web writing.
In the second of a series of 3 articles, Katie Parry from digital agency and arts sector specialists, Supercool, gives practical tips to reduce your website’s energy consumption. Here she focuses on coding and hosting. This post is sponsored by Supercool.
In the third of a series of 3 articles, Katie Parry from digital agency and arts sector specialists, Supercool, gives practical tips to reduce your website’s energy consumption. Here she digs deep into sustainable content creation tips. This post is sponsored by Supercool.
In the first of a series of 3 articles, Katie Parry from digital agency and arts sector specialists, Supercool, gives practical tips to reduce your website’s energy consumption.
In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.
In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.