The study develops locally relevant indicators and measures to prove the value of culture, with particular reference to central and local government agendas including: Quality of Life and Shared Priorities (commissioned by Shropshire County Council). These locally relevant indicators relate to the impact and outcomes of Cultural Services’ actions across healthy lifestyles, community safety and … Read more
The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, … Read more
This paper identifies the false dichotomy between excellence and access and takes on the cultural snobs, for whom a democratic culture is a debased culture. John Holden challenges cultural professionals to acknowledge their responsibilities as educators and public servants.
This article develops the idea of Cultural Value into a critical tool that can be used by cultural institutions to improve their professional practice, the services they deliver, and the value they create. It argues that the adoption of Institutional Value as an analytical methodology will lead to positive organisational change. The context of the essay is the general recognition that … Read more
John Holden’s Capturing Cultural Value: How Culture has Become a Tool of Government Policy (2004), published by the think-tank, DEMOS, proposes ways of valuing culture other than the instrumental. This document (and seven further commentaries) explore various issues raised by Holden.
Report which explores new methods for determining the value of engagement in culture and sport, provides evidence on what works and develops a theory and working model of engagement to inform policy decisions.
In this Heritage Lottery Fund annual research review, key information from a range of external relevant research reports is presented. Structured around the values and benefits of heritage, you’ll find topics such as public attitude towards heritage, quality of experience, and social and economic impact.
Make a strong case for your organisation with key facts about the economic impact of museums and galleries in this handy guide.
Considers how cultural sector business models will develop in response to the changing roles of the expert, the market and the public in the current cultural landscape. This article provides two viewpoints on the role that arts marketing professionals have in comprehending and delivering public value. John Holden explores the need to understand value from … Read more
Learn how the Barbican’s marketing director, working together with the artistic director and financial director, created a Value Framework model for the venue. Designed to assess artistic projects across a variety of measures, some financial, some relating to audience development, some relating to environmental issues, this model enabled the Barbican to attach a real value … Read more