February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible This guide to desk research will help you to learn about the likes, attitudes, behaviours and attendance habits of your audience, where they come from, and how to target the people most likely to attend.
February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide to collecting valuable audience information in ticketed organisations from box office data and desk research.
Follows on from ‘Identifying the Pearls’ and provides next steps, guiding you through planning a small in-house research project doing face-to-face questionnaires with existing visitors.
Advice on choosing a methodology for your customer survey.