Stringing the pearls together

This resource picks up the baton from the previous resource, "Identifying the Pearls", and will guide you through planning a small in-house research project doing face-to-face questionnaires with existing visitors. It outlines a simple 10-step suggested approach to get you started.

1. create the project team
2. decide what to ask and how to phrase the questions
3. decide who to ask
4. decide where to ask the questions
5. decide who should be the interviewer
6. decide how many visitors to ask
7. decide on the best date and time to get a good sample
8. explore what your findings are telling you
9. discuss whether this is what you expected and check your trigger points
10. report, compare and make recommendations