Digital marketing specialist and freelance blogger Tomas McKannie outlines the differences between Facebook Ads and Google Ads and how to decide which option is the best for your next campaign.
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session … Read more
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Annie Andoh shares her top tips for creating quick and cheap ‘do it yourself’ video content for your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you can create and edit videos, … Read more
Abby Bird, Audiences and Communications Manager, Black County Living Museum (BCLM) and creator of BCLM’s viral TikTok account talks about social media success, challenges, vision for the future and more. One of a series of podcasts with museum people by For Arts Sake.
The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. As part of The Lab strand of the Digital Heritage Lab, the museum has been mentored by Zahida Din to help the organisation develop its digital skills and capabilities. In this … Read more
With the internet becoming an ever more visual medium, heritage organisations have the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for creating this content are cheaper and more accessible than they ever have been. In this Digital Heritage Lab webinar recording, Katie Connolly explains the … Read more
Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.
In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter … Read more
A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the Unlimited, Artsadmin and Shape Arts teams. The guide is available in PDF, print, large print, audio and Easy … Read more
This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.