This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is four minutes and 36 seconds long. Download: transcript of English captions (Word file 22kb).
Introduction Creating content that audiences can consume online is now part and parcel of the way organisations operate. There are plenty of different content types that organisations can embrace, including articles, podcasts, videos, and much more. The heritage sector is no stranger to content – content is all about storytelling and heritage organisations have a … Read more
1. Introduction Once you have examined the potential benefits of applying digital approaches and technology in your organisation, you may feel that you need to shift your current ways of working in order to more effectively engage with these kinds of opportunities. Updating your business model is a good way to begin this process and … Read more
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is 38 minutes. Download transcript of English captions (Word file 40kb).
1. Defining your digital strategy A strategy helps to link your organisation’s mission and aims to the work that you do on a daily basis. You can think of it as a roadmap for how you will reach your goals. Different strategies will guide different areas of work. While they may link together in different … Read more
Content creation can be costly, whether you’re generating it internally or using external partners. In this article, we share advice on how you can budget effectively and some cost-saving tips that can help along the way. Whilst it is costly, it can reap massive benefits. From raising your profile, to securing new supporters and members. … Read more
1. Introduction An online community — or web community, virtual community or internet community — is a group of people, united by something such as a common interest, purpose or values, who primarily communicate with each other in a virtual space using the internet. It involves community members having the opportunity to interact with each … Read more
1. Introduction Repurposing your heritage organisation’s articles and images is a great way to make your digital content work harder. This resource will provide tips to make your digital content last longer whilst ensuring it stays relevant and copyright compliant. Creating high quality digital content can be incredibly time consuming. We are all looking for … Read more
In terms of copyright law as outlined in the Copyright, Designs and Patents Act 1988, using a work online is no different to reproducing a work within a book, magazine, on TV or any other product. Material shown online and/or without a copyright symbol “©” does not mean that it is ‘public domain’ and freely … Read more
Step-by-step guide Most material you want to use on social media and websites is protected by copyright such as images, artworks, text, music, or videos. It is very important to gain copyright permission when sharing content online to avoid infringement claims. Social media platforms such as Facebook, Twitter and YouTube stipulate you must have permission … Read more