Using the digital business model canvas to prioritise what to change

In this resource you will explore the use of the digital business model canvas to help prioritise where your organisation may benefit most from digital change. The digital business model canvas offers a focussed approach to visualising what digital innovation in your organisation might look like.

Blue dragon performer during a Chinese festival
Image courtesy of Visit York ©


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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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