Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability. This includes new ways to counter the reinvention of Search Engine Optimisation. AI search is designed to keep people inside the platform, making it the destination not the gateway. The Arts Marketing Association‘s Head of Digital Research and … Read more
Google Ad Grants are available for charities and non-profits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants are extremely useful, enabling you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more. Ash Beardsall, SEO & PPC Manager at Splitpixel takes … Read more
Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics. Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.
Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.
Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.
Search Engine Optimisation specialist and founder of Monty’s Guide, Monty Beaumont uncovers the steps you can take to help climb the rankings in Google.
Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free … Read more
Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.
1. Introduction Content comes in various forms, on various platforms, in various styles. You might want to film a video documenting the architecture of a certain listed building. Or maybe you want to write a post on social media explaining the resurgence of a certain species of butterfly. Or perhaps you want to put together … Read more
1. Introduction Search engine optimisation (SEO) describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching (i.e. search engine search results that do not include paid advertising) drives the lion’s share of web traffic, at around 53 per cent, ahead of paid advertising, social media, … Read more