Search Engine Optimisation: a selection of guides and resources

Search Engine Optimisation: a selection of guides and resources

By Nazma Noor


Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

Keywords are a huge element of SEO and there’s much to consider from which keywords to focus on in the first place, to where and how to use them in your web pages.

Useful links and resources

SEO Creativity Keywords, AI and beyond

  • The basic elements of SEO
  • How to use keywords
  • How to choose keywords
  • Tips and new Technology
  • Looking ahead to the future of SEO

Download SEO Creativity Keywords, AI and beyond (Presentation slides as a PDF) 

Search Engine Optimisation (SEO) guide

To help you make a start optimising your web content for search, this guide includes the following areas:
1. Basic SEO principles
2. Paragraph and heading styles
3. Image optimisation for SEO
4. Optimising page titles and
meta descriptions
5. Keyword research tools
6. Link building
7. Checklist

Download Search Engine Optimisation (SEO) guide

SEO in the cultural sector

  • What is SEO?
  • How do search engines work?
  • Keywords
  • Content
  • Visual content
  • Clean URLs, title tags and meta descriptions
  • Links and backlinks
  • Structure (information architecture)
  • Accessibility
  • Speed
  • Security
  • Works on any device.
  • Should you do SEO?

Search Engine Optimisation (SEO) guide

Nazma Noor, head and shoulders

Nazma Noor, Digital Strategist, Cog Design

This resource was created to share learnings from a sponsored session at AMA's Digital Marketing Day 2023 

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Resource type: Guide/tools | Published: 2023