AMA Conference 2020

Resources tagged with programming



Covid-19 Impact: Museum sector research findings

Following the temporary closures of cultural venues across the country in March 2020, Art Fund commissioned research to find out how they and others could best support as many museums as possible through this period. They asked cultural consultants Wafer Hadley to survey arts professionals about the impact of the Covid-19 crisis on their work … Read more

Digital glue — marketing and programming working together

Explore how marketing and programming teams can work together and how digital projects can bring together marketing, art and audience. This is a transcript from a session at Digital First, featuring presentations by Chloe Rickard from Kneehigh and Sarah Ellis from the Royal Shakespeare Company.

Right up our street: audience development in Birmingham

The population of Birmingham has a significantly higher percentage of South Asian residents as well as a higher African Caribbean population. This report summarises how Birmingham Arts Marketing’s audience development project demonstrated to The Rep, one of the arts venues involved, the importance of talking and listening and being ready to make changes.

Raising awareness of mainstream arts among ethnic minorities

This report examines the findings of a qualitative research project examining ethnic minority attitudes to the arts. Focusing on the experiences of the Hudawi Cultural Centre and Lawrence Batley Theatre, both in Huddersfield, it looks at the triggers and barriers to attendance. It concludes that to raise awareness of mainstream arts, a strategic partnership is … Read more

Young people participate in production and programming

A case study on how an arts centre has increased the involvement of young people in its production and performances. Twenty or so young people aged 14 to 25 design, produce and programme events and festivals, ranging from music gigs to dance and film.

Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more