Heather Maitland looks into research showing that images are the most powerful tool we have – working in some unexpected ways. Effective images need to trigger pre-programmed, emotion-laden responses to visual cues and here we discover how to choose images that will do that.
In this digital age, when even the most average photographer can take a good enough picture and enhance it with some software, it seems that almost anyone can pass themselves off as a photographer. However, only a few very skilled creative photographers are actually worth investing in. A picture is only worth a thousand words when it captures a thousand words, i.e. a story. This case study … Read more
Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?
Organisations can capitalise on existing marketing assets and work with audiences and visitors to create new marketing resources and tools without spending a fortune. Working closely with audiences can help an organisation recognise and develop its marketing assets. This case study of Theatre Royal Stratford East shows how a cultural organisation engaged audiences with its work at a much deeper … Read more
Transcript of a keynote on connecting and engaging with audiences, focusing on Brooklyn Museum.