Performing arts survey about motivation
A large scale survey of Toronto’s creative performing arts companies about motivations to attend and what helps them connect more deeply with the work they see on stage.
Resources tagged with
Opening time research for London galleries
The study, involving nine London galleries, sought to quantify and understand the evening market for galleries, providing demographic and psychographic profiling data alongside attender motivations and the relationship with daytime visits. The data also cross-referenced findings from participating venue to venue, and analysed marketing activity reach and appeal by segment, and opportunities to position galleries … Read more
Researching the market for contemporary craft
A two-year study that quantifies and appraises the buying market for contemporary craft, which followed on from Making it in the 21st century (profile and economic contribution of designer-makers), and Taste Buds (developing the art market). This allowed the distinctions between the art and craft markets to be explored. The findings were then interrogated to … Read more
Research study on the needs and motivations of young people
A research study that profiles the changing social, emotional, personal and cultural needs of young people by investigating their needs, motivations and attitudes, informing service provision. The findings seek to understand the child’s world through the variety of environments and relationships in which they live – the political systems and policies, how they develop and … Read more
Understanding audiences for online collections resources
This report provides digital resource managers across the East Midlands with: Evidence of the motivations, expectations, needs and current levels of satisfaction of online audiences. Insight into why users are using sites, how resources are meeting their needs, and how current and future resources could better meet needs. Findings are intended to help make the … Read more
Who visits the Baltic Centre for Contemporary Art and why
The audience profiling study provided primary data through interview-led exit surveys to gain a deeper understanding of visitors, who they are, their motivations and attitudes. The profiling examined reasons for visiting, marketing reach, exhibition awareness and engagement, and visitor satisfaction. The insights informed recommendations for how Baltic could deepen engagement and improve the offer, and … Read more
Understanding the contemporary craft market in a changing economy
A study that provides market intelligence and essential information for contemporary craft makers and suppliers of craft. The aims of the study are to understand market size, motivations and other contributors to craft purchases, and the growth potential of the contemporary craft market size in England, and how the market might evolve in response to … Read more
How to engage with broader audiences
Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical … Read more