Resources tagged with



How museums can leverage emotions to build greater public support

Commissioned by Art Fund and the Association of Independent Museums (AIM) this report identifies how emotions can drive public support for museums. It includes practical recommendations on creating a case for support and campaigns that resonate emotionally with the public.

Key Findings: Cause4 Arts and Culture Fundraising Benchmark

Published in Autumn 2022, key findings from Cause4‘s Arts and Culture Fundraising Benchmark (2021 release of 2019 data). The benchmarking data remains a valuable guide to understanding the pre-pandemic norm – a check against where your organisation could, or should, return to. Combined with more recent insights from other published sources, the benchmarks offer a … Read more

Using digital assets to develop new revenue streams

1. Introduction Throughout the Covid-19 pandemic, many museums, galleries, cultural venues and sites had to explore ways of maintaining audience engagement online whilst physically closed to visitors. While this may have created a richness of visual media, generating income through means other than site visits, ticket sales and shop revenue can still prove difficult. The … Read more

Audience travel and carbon offset

Caroline Aston, the Audience Insight Manager at Chichester Festival Theatre takes us through their work to reduce their carbon footprint and engage their audiences in the process.

Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA … Read more

Looking Ahead: Museum Directors Research

While the pandemic crisis has eased and there is evidence of a rebound, the operating environment remains challenging for the museum sector. Art Fund draws key insights from their latest research. (May 2022) Art Fund is a Pioneer Sponsor of A New Adventure, AMA Conference 2022.

Let’s talk Loyalty Toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.

The Power of Storytelling

Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the … Read more