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Canterbury Festival on audience development

Canterbury Festival is an annual international arts festival that runs for two weeks every October. As well as programming national and international performance during those two weeks, the Festival strives to maintain a year-round presence by supporting new projects and the wider arts scene in East Kent. This case study describes how the Festival’s Prosper … Read more

Researching audiences at outdoor events and festivals

The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working … Read more