Resources tagged with

How museums and galleries can get their family friendly activities offer right

As one of the culminating elements of the initial Family Friendly project with museums and galleries, a conference explored experiences and insights to date and latest thinking. This included a framework for family learning, interpretation and activities for families, developing family friendly resources, cross-team working between educationalists, marketers and curators, and evaluating family resources and … Read more

Family friendly tourism – how to get families to visit a destination

The Family Friendly campaign developed a tourism element to enable Greater Manchester to develop and strengthen its brand across cultural and leisure sectors within a 2 hour  drive time of Manchester. The aim was to attract new UK visiting families, especially short-break takers and day visitors. Seasonal, targeted campaigns worked with transport providers, the tourist … Read more

Visual examples of the Family Friendly website

A series of website screen grabs showing the use of branding, tone of voice, design, content and product promoted through the Family Friendly campaign online. The blend of what’s on and a focus on activities with the opportunity to join the Family Friendly mailing list is evident, building around a calendar that targets family peak … Read more

Reviewing the Family Friendly Campaign 1994-1995

Assessing the Family Friendly campaigns led by Arts About Manchester, the report assessed not only the campaign elements (e.g. a qualitative assessment of print and information, welcome and staff, promotions) but also drew on wider research into the behavior of families in museums. Overall findings tracked marked developments in campaign performance, but recognised issues around … Read more

Reviewing the Family Friendly Campaign 1998-1999

Assessing the Family Friendly campaigns led by Arts About Manchester, the report analysed the campaign elements, e.g. a qualitative assessment of print and information, welcome and staff, and promotions. The future direction of Family Friendly as a strategic campaign was also reviewed through its performance in achieving its objectives of increasing the volume and quality … Read more

Reviewing the Family Friendly Campaign – Final Report 2001

Following a number of years of campaign and product development, the Family Friendly project has undertaken a full strategic review. With the development of an audience focused approach at its heart, a series of venue-based case studies explores how to create a family friendly venue, increasing and improving family provision, collaborative marketing, and taking the … Read more

How Birmingham Contemporary Music Group delivers a family friendly offer

BCMG created a family friendly policy that in turn enabled the organisation to strategically enhance its family and youth oriented programming. Out-of-school creative participatory workshops for young people conclude with sharing opportunities for parents and friends. Families are offered front row seats at concerts, and have a specially designed concert programme with specially briefed stewards, … Read more

Building confidence in a gallery’s family friendly offer

Alongside a capital programme and the accompanying new creative approaches to programming, the Herbert Art Gallery and Museum retains a commitment to its family friendly offer. Communicating the right information through clear channels prior to visits was seen as a priority, especially online, and resulted in new interactive content. The welcome on site was also … Read more

How to engage with broader audiences

Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical … Read more

Family friendly film festival evaluation

This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited by creating an exciting, affordable holiday experience. Running from the 30th July – 5th August 2010, comprising 52 events at 20 venues in Greater Manchester. The festival showcased films and activities across twenty different arts venues around … Read more