A DCMS commissioned report that outlines ways to strengthen cultural sector data to help ascertain its value and contribution to UK economy and society, enabling effective policy development. By MyCake, in association with the Audience Agency.
The cultural sector makes a significant contribution to people’s lives, to society and the economy – so why do we struggle to convey its impact? This study, led by the Centre for Cultural Value, shares findings from a national, interdisciplinary research project that aims to tackle the crisis the cultural sector is currently facing in … Read more
1. Introduction – start now! Google Analytics 4 (GA4) is the next version of the popular web tracking software. It is important to start now as the current version, Universal Analytics (or version 3) will stop recording data on 1st July 2023. After that, you will be able to access your data for six months … Read more
1. What is data archiving and why is it important? Working in the heritage sector, you know that some of the data your organisation creates today will become tomorrow’s historical artefact. But creating data is the easy part – you need to be able to find, access and use that data in the future. The … Read more
1. Introduction Just as a map and a compass are useful tools to help you navigate to a new place, so data and evidence can help you steer your organisation. You can run on instinct and feedback but it will probably be quicker, less costly and smoother if you make use of the data your … Read more
Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.
The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research … Read more
Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA … Read more
In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.
In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.