A benchmarking document created by Heather Maitland on behalf of the Dance Touring Partnership. This research overview focuses primarily on research reports written between 1995 and 2005 into the behaviour and attitudes of attenders of dance styles that the researchers have categorised as ‘contemporary’.
In this white paper Ballet Memphis and National Arts Strategies (USA) share the findings of the initial stage of fact finding work that set out to ‘reinvent’ Ballet Memphis by ‘building bridges to new communities and planning a variety of sustainable scenarios for the future business model’. It gives a fascinating insight into the questions … Read more
Two case studies describe projects to attract new attenders. The first involving Northern Ballet Theatre and Leeds Grand Theatre highlights the importance of producing good quality data. The second project involving MacRobert Arts Centre, Stirling and Sunderland Empire describes their aim to attract young new attenders and concludes that monitoring and evaluation must be build … Read more
This article describes the ways that different dance companies are using social media to engage with their audiences.
Big Dance took place throughout the country between 5th and 13th July 2008. It was designed as a biennial celebration of dance, celebrating the diversity, accessibility and fun of the artform. The emphasis was on inviting people to get involved: by creating unusual events in extraordinary places it encouraged sustained engagement and participation by those audiences not typically associated with … Read more
This research snapshot report provides a brief profile of audiences for contemporary dance. It draws on Audiences London and Dance Touring Partnership’s analysis of audience data in 2006 and 2007. The key summarised findings conclude that audiences for dance are not as frequent attenders of the artform as we’d like to think, and that the … Read more