Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom line. This full technical report describes the background, data, method and findings of an analysis of the link between data activity and business performance. Key Findings: Using data … Read more
This briefing summarises the findings of an analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online. Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom-line. … Read more
February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from … Read more
The Men’s Store opened in central Glasgow in 2004. It was one of the first salons in Glasgow to offer male only grooming. This article from outside the arts offers a few tips on the practicalities of using SMS to communicate with customers. Store Manager Matt Jameson shares what has worked, what hasn’t and what … Read more
February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide designed to assist managers, box office, marketing and fundraising staff in operating procedures for dealing with customers and their data. It gives guidance on how to provide good customer service while complying with the spirit … Read more