1. Introduction If you find yourself responsible for introducing new digital software and services into your heritage organisation, the good news is that you don’t have to do it on your own. Our expert, Chris Unitt, takes you through where and how to find help, and provides a useful list of dos and don’ts. … Read more
1. Why is visitor data important? Visitor data is, or should be, the beating heart of the organisation. Why? Because without it you don’t really know who your visitors are, where they come from and how they interact or engage with you (or not) and as a result how will you keep them informed and … Read more
CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the … Read more
SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.
The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one. It draws on the experiences of a number of visitor attractions who have recently changed systems or considered changing systems. Alongside the attractions … Read more
Katy Raines of Indigo gives us her thoughts on the latest guide from the VE:Forum on choosing the right ticketing/CRM system for your visitor attraction.
An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.
Helen Dunnett, Director of Helen Dunnett Consulting has created a series of guides and tools to help you discover the joys of a well thought-out CRM system. Here she looks at pricing models and payment methods.
This guide on Selecting Ticketing Systems was updated in March 2018 from an earlier ADUK resource sheet first shared on CultureHive in 2012. Authored by Roger Tomlinson . Updated by Helen Dunnett.
Implementing a CRM system is not just about technology it’s a strategy and a philosophy. So assuming that you’ve chosen the right one for you these five top tips will help you with the road ahead. Originally published from author Mags Rivett, Marketing Manager at Purple Vision. This guide has been updated by Helen Dunnett, … Read more