This Way Up – a guide to arts marketing planning
A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.
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Conveying the right message through photography
Using photography effectively across marketing collateral can help convey important messages to your target audiences. This guide explains what to consider when using a photographer, or creating your own shots – such as lighting, atmosphere and varying the composition. The author suggests that using photos effectively will allow you to tell your organisation’s story, as … Read more
Hints and tips guide to working with MPs
This is a useful and practical run-through of the do and don’t of working with an influencing MPs, essential for any press officer, arts marketing professional or fundraising seeking to influence stakeholders.
How to bring marketing and programming together to create positive working partnerships
Marketers, programmers and artistic directors often share the same frustrations of working separately and not connecting properly with each other fields, this seminar looks at how to reverse the trend and find new collaborative approaches that can deliver shared responsibility and closer collaboration. This session looks at work being done at the Wales Millennium Centre … Read more
How to run a successful Test Drive campaign
If you’d like to introduce new audiences to new programmes of work for the first time, then maybe Test Drive is the right route for you. This simple guide outlines some of the key components of Test Drive – who it’s aimed at, how it works, what the outcomes might be, and gives you a … Read more
Arts and Young People – a report on a pilot audience development programme
Arts and Young People formed an important strand of Yorkshire Arts Board’s approach to the New Audiences Programme (ACE and RAB collaboration). This report includes an introduction to the programme and its core aims and objectives, case studies on some of the activity that took place, analysis of the evaluation of that work and recommendation … Read more
Visual examples of the Family Friendly website
A series of website screen grabs showing the use of branding, tone of voice, design, content and product promoted through the Family Friendly campaign online. The blend of what’s on and a focus on activities with the opportunity to join the Family Friendly mailing list is evident, building around a calendar that targets family peak … Read more
Reviewing the Family Friendly Campaign 1994-1995
Assessing the Family Friendly campaigns led by Arts About Manchester, the report assessed not only the campaign elements (e.g. a qualitative assessment of print and information, welcome and staff, promotions) but also drew on wider research into the behavior of families in museums. Overall findings tracked marked developments in campaign performance, but recognised issues around … Read more
Reviewing the Family Friendly Campaign 1998-1999
Assessing the Family Friendly campaigns led by Arts About Manchester, the report analysed the campaign elements, e.g. a qualitative assessment of print and information, welcome and staff, and promotions. The future direction of Family Friendly as a strategic campaign was also reviewed through its performance in achieving its objectives of increasing the volume and quality … Read more
Reviewing the Family Friendly Campaign – Final Report 2001
Following a number of years of campaign and product development, the Family Friendly project has undertaken a full strategic review. With the development of an audience focused approach at its heart, a series of venue-based case studies explores how to create a family friendly venue, increasing and improving family provision, collaborative marketing, and taking the … Read more