Organisations can capitalise on existing marketing assets and work with audiences and visitors to create new marketing resources and tools without spending a fortune. Working closely with audiences can help an organisation recognise and develop its marketing assets. This case study of Theatre Royal Stratford East shows how a cultural organisation engaged audiences with its work at a much deeper … Read more
Do you want your marketing budget to stretch further? Do you want to improve the effectiveness of your marketing campaign? Do you want to get audiences to visit more frequently? If you answered yes to any of those then this guide will help make your marketing budget stretch further with more effective campaigns that increase frequency of … Read more
Transcript of a session which took a practical approach to marketing the arts on limited budgets, with case studies and practical examples of engaging the public in imaginative ways.
A summary of Mark Earl’s keynote presentation at the AMA conference 2010 on the social marketing revolution.