A report exploring how arts and cultural organisations can work with schools. It focuses on: the type and nature of work taking place; key criteria for schools in working with arts organisations; art form priorities and provision for schools; communication between arts organisations and schools; the challenges and barriers facing schools in accessing provision; funding, … Read more
This case study looks at The Night Shift, a radical new concert series created to attract new and younger audiences to experience the work of The Orchestra of the Age of Enlightenment (OAE). As well as young people, the series targeted infrequent and non-attenders of classical music by taking classical music out of the concert hall, … Read more
The Discover Dance programme was run by Arts About Manchester between 2005 and 2009. This evaluation provides Acorn profiles of dance attenders and a useful insight into some of the key barriers to engagement for first time attenders with the dance sector, as well as an evaluation of the development work that was undertaken.
Explore how a cultural organisation can become accessible to a broad general audience by changing its overall positioning and message, rather than just by implementing targeted audience development schemes or projects.
A report exploring existing research on museum and gallery audiences in the UK, with a particular emphasis on the North East. The digest includes factors informing people’s decisions about leisure time, how families make the decision to visit, advance planning and incidental visiting, frequency of visits, and the barriers to attendance.
This keynote from AMA Conference 2009 poses the argument that selling the superiority instead of the diversity of the arts has not been a particularly effective strategy for developing audiences. It poses an approach to changing a culture of creating barriers that involves brokering relationships.
If you’d like to introduce new audiences to new programmes of work for the first time, then maybe Test Drive is the right route for you. This simple guide outlines some of the key components of Test Drive – who it’s aimed at, how it works, what the outcomes might be, and gives you a … Read more
As part of its second year of activity under the New Audiences Programme, North West Arts Board worked with 15 organisations across the region to undertake action research in the area of Arts and Disabled People. This evaluation report takes you through the process, from application through to final reporting, the key outcomes, what worked … Read more
Arts and Young People formed an important strand of Yorkshire Arts Board’s approach to the New Audiences Programme (ACE and RAB collaboration). This report includes an introduction to the programme and its core aims and objectives, case studies on some of the activity that took place, analysis of the evaluation of that work and recommendation … Read more
Boost your confidence in audience development with this practical toolkit, which covers definitions and key principles and provides guidance on writing and delivering an audience development strategy.