The Test Drive the Arts project online encouraged nearly 5,000 people to attend the arts for the first time in Northern Ireland. www.testdrivetheartsni.org was the largest collaborative audience development project ever undertaken in Northern Ireland and a great success.
Effective marketing campaigns to capture audience interest and attention and increase attendance. Looks at the competition for people’s leisure time and limited disposable income, and explores how marketing campaigns and communications can be made to stand out from the crowd. A case study of The Lowry, Manchester.
Is the way we communicate about culture doing more harm than good? This report looks at a piece of research performed across ten arts organisations in Newcastle and Gateshead, which tested theories about public engagement. It focuses on the Culture Window campaign, which encouraged families to try out new arts experiences.
Case study exploring how the team at Walker Art Center interpret and deliver on the organisation’s mission, in an area where most tourism is local. Discover how shifting audience expectations and behaviours influence the Walker’s relationship with the public, and how they market their venue as an attractive destination.
February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible This guide to desk research will help you to learn about the likes, attitudes, behaviours and attendance habits of your audience, where they come from, and how to target the people most likely to attend.