The study, involving nine London galleries, sought to quantify and understand the evening market for galleries, providing demographic and psychographic profiling data alongside attender motivations and the relationship with daytime visits. The data also cross-referenced findings from participating venue to venue, and analysed marketing activity reach and appeal by segment, and opportunities to position galleries … Read more
An article that introduces the most common forms of pricing strategy: Skim, Penetration, Neutral and illustrates how these operate with case study examples from the RSC, Creation Theatre, Bay Chamber Concerts, Norwich Theatre Royal and the Philadelphia Orchestra. Some arts organisations use a combination of these three approaches, while most of the strategy is based around … Read more
This guide was designed to help community and voluntary organisations in Northern Ireland to research what works in relation to their service-users; what has been shown nationally and internationally to be most effective in producing the desired outcomes for the people they work with. It should enable organisations in the voluntary and community sector to … Read more
Jazz audiences are small, fragmented and static, but with enormous potential to attract new audiences. The failure to do so is mainly due to poor sector marketing and audience development infrastructure. Research suggested that would-be attenders needed an accessible, authoritative source of information about jazz that minimised risks with cost, time or self-image. The getintojazz.com … Read more
This paper identifies the false dichotomy between excellence and access and takes on the cultural snobs, for whom a democratic culture is a debased culture. John Holden challenges cultural professionals to acknowledge their responsibilities as educators and public servants.
‘Action for Access’ are guidelines for how to approach ensuring arts buildings are accessible for all users and audiences. The follow the requirements of the Disability Discrimination Act. And pull together the leading example of several arts venues across the country. They are useful for building managers and arts marketers or audience development professions wishing … Read more
This booklet presents the experience of 10 large arts and cultural institutions in London commissioned by ACE to undertake work in the public realm in preparation for the 2012 Olympics. They included The Barbican, The British Library, The British Museum, Exhibition Road Cultural Group, Royal Court Theatre, Royal Opera House, Sadler’s Wells, Southbank Centre, Tate … Read more
This comprehensive access toolkit from the Independent Street Arts Network sets the context for of policy around access for all and the laws around access. It covers every aspect from actions before the event, to working with deaf and disabled performers, marketing, volunteers, to managing the event itself and reviewing and evaluating the event afterwards.
Boost your confidence in audience development with this practical toolkit, which covers definitions and key principles and provides guidance on writing and delivering an audience development strategy.
Whilst the New Audiences Programme focuses on audiences, CreativePeople is about CPD at a national and cross-artform level, and the Cultural Diversity and Disability Co-orinators roles played a vital part in developing projects and supporting a network of coaches and mentors. This report outlines some of the key evaluation findings surrounding that work.