Key learning outcomes
By consulting this resource, you will be able to

• Understand why tracking your audience’s online motivations is important
• Understand what existing thinking and research has been conducted in this area
• Apply a logical research orientated methodology when examining your audience’s motivations
• Understand how to choose and configure web survey tools to meet your purposes
• Understand how to explore web behaviours based on user motivations
• Learn about related insights from other cultural organisations