AMA Conference 2020

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Treasury of arts activities for older people front cover

Treasury of arts activities for older people. Volume 2.

A second edition of a treasury of arts activities for older people. 52 activities, accessible and creative,  for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite.


Published: 2022 | Resource type: Guide/tools

Together signover splattered paint on a wall

Considering co-creation

Discover what co-creation means, how it can help you actively listen to and collaborate with the local community and form new partnerships as well as helpful insight on putting it into practice. Explore the Heart of Glass and Battersea Arts Centre report and three podcasts with artists, producers, and collaborators.


Published: 2022 | Resource type: Podcasts

hundreds of locks some with messages on.

Let’s talk Loyalty Toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.


Published: 2022 | Resource type: Guide/tools

A woman holds a large open book on her lap

The Power of Storytelling

Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the ... Read more


Published: 2022 | Resource type: Podcasts

A smiling audience watch an outdoor dance performance

Creative People and Places: Creating the Environment

This report draws on research conducted with the Creative People and Places (CPP) programme between June and November 2018. It explores the idea of cultural ecology, and the cultural eco-systems within CPP locations. By examining the local environments of which CPP Places are a part, it offers new ways to understand what place-based cultural programmes, ... Read more


Published: 2019 | Resource type: Evaluation reports

Front cover illustration by Nicole Mollett

Persistent Encounter: social capital and Creative People and Places

Drawing on a range of discussions this think piece explores the language, relationship and potential impact of Creative People and Places (CPP) in achieving and measuring developed social capital and social change. Written by Karen Smith.


Published: 2018 | Resource type: Article

A group of people stand across the road in the sun. Two are on horseback.

How to re-imagine our towns alongside our audiences

When the majority of arts programming was happening online amidst the pandemic, Heart of Glass made a statement to their communities: we’re still here, still believe in making art with local communities and want to champion art in unexpected places. Follow their story as they work with local residents in Parr, St Helens to change ... Read more


Published: 2022 | Resource type: Case studies

Focus on Community case study cover with entrance to Farnham Maltings

Farnham Maltings Case Study: focus on community

How Farnham Maltings put the community at the heart of everything they do from fundraising campaigns to building an organisational mission. A case study by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  


Published: 2022 | Resource type: Case studies

A face covered by a hand splashed with bright colours and images of social media icons

A quick guide to social media for the arts

Katie Moffat, Head of Sector Engagement (Europe), Substrakt shares successful social media examples from arts and cultural organisations. Full of ideas and inspiration to help increase engagement with your content and connect with your audiences.


Published: 2021 | Resource type: Article

The backsof three people looking at a large digital exhibit. One is wearing a headset. The other two are engaged in animated conversation.

Types of engagers #ADA

Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.


Published: 2021 | Resource type: Webinars and films

A wide road disappearing into the distance. Green trees and bushes are on either side of the road.

Creating a vision of a more inclusive, relevant future

This resource is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.


Published: 2021 | Resource type: Guide/tools

A pair of hands painted blue with a world map crossing both hands

Quick community mapping guide

This community mapping guide  is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.


Published: 2021 | Resource type: Guide/tools

Hands hold a wooden bowl of oatmeal cookies.

Nina Simon: Reimagining relevance

Nina Simon, author of The Art of Relevance and founder of global charity OF/BY/FOR ALL, shares her perspective on new tools being offered to help build more inclusive and relevant organisations as part of Arts Council of England’s strategy for 2020-2030, Let’s Create.


Published: 2021 | Resource type: Article

4 hands with a variety of skin tones grasp each others wrists

Existing and Desired Communities Guide

This Guide is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.


Published: 2021 | Resource type: Guide/tools

Make Change report cover

Creative People and Places. Make Change – Engaging with young people

An evaluation report by Elizabeth Lynch on Idea Test’s Make Change project. This is a story about a pilot project that did not work out as planned, that failed to generate all the hoped and planned for impacts but has made a useful space for reflection and learning for the Ideas Test team, their partners ... Read more


Published: 2021 | Resource type: Evaluation reports

A mother looks down at her daughter who is in a wheelchair. They are stood in front of a large, illuminated sign.

Engaging disadvantaged communities outside your catchment area

Between 2017-2020 Emergency Exit Arts (EEA)worked with partners to conceive and deliver an ambitious arts and heritage project to mark the end of the First World War. This project report shows how the project, Paper Peace, engaged communities far from EEA’s south-east London base overcoming many challenges to engage disadvantaged communities.


Published: 2021 | Resource type: Evaluation reports

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How to develop a digital engagement strategy that works for your organisation

In this plenary session recorded at Digital Heritage Lab’s Digital Skills Day, Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your ... Read more


Published: 2021 | Resource type: Webinars and films

Ideas Test at No. 34 – taking over a High Street shop to increase engagement

Ideas Test, one of the first seven Creative People and Places (CPP) projects in England moved to No. 34, Sittingbourne High Street in December 2015 and were on the site for just over 4 years.  Find out how they used the space to increase opportunities for the local community to get involved in the arts.


Published: 2021 | Resource type: Case studies

Northumberland Museums sharing stories and learning

The digital edition of ‘bait time to celebrate’ in which stories and learning are shared from across the Museums Northumberland bait programme in South East Northumberland.


Published: 2021 | Resource type: Case studies

Two smiling children peek through a jagged hole they are cutting from a sheet of paperthey

Lockdown Learning: what do we take forward, what do we leave behind

How the Creative People and Places Museums Northumberland bait programme sustained creative connections during the 2020/21 lockdowns and the learning they are taking forward post pandemic.


Published: 2021 | Resource type: Case studies