About CCV

About the partnership

The Centre for Cultural Value and the Arts Marketing Association’s knowledge hub, culturehive are working together to help create a better understanding of the differences that culture makes to people’s lives.


The partnership has led to the development of a new section of CultureHive. It includes resources on research, evaluation and critical reflection.

We want to help make academic research more relevant and accessible and to promote useful and rigorous approaches to evaluation and learning.  So if you’re thinking about how you can better evaluate the impact of your work, or how you can use research insights and critical reflection in your practice, our resources on cultural value are here to help.

We’re looking forward to working with you so as a sector we can better articulate and capture the differences culture makes.

Team of creative millennial coworkers collaborating in a startup brainstorming strategies

Latest resources

Image shows the inside of a white cupboard space. Inside on the right hand side is a seated person in dark clothes wearing a gas mark. They are bent over as it's a confined space. At the front of the image is an aerosol can. To the left hand side is a small pot plant.
Theater in Quarantine - Mask Study 1, created by Jon Levin, Katie Rose McLaughlin and Joshua William Gelb; April 1, 2020 Pictured: Joshua William Gelb

Covid-19 and the global cultural and creative sector


Multiple open books showing text pages
Photo: Unsplash

How to… find existing research

Sketches of infographics
Photo: Unsplash

How to… create infographics with impact

Performers in site specific theatre
Grid Iron, Crude: An Exploration of Oil 2016. Photo: Eoin Carey
Case studies

Sharing learning: Grid Iron Theatre Company – Crude