Mapping the inside of a cultural venue with Google Street View

Mapping the inside of a cultural venue with Google Street View

By Amy Rushby


This case study looks at the Royal Shakespeare Company's experience of becoming the first UK theatre to have an on-site photographer create internal Google Street View images. As well as creating an online tour to introduce audiences to the venue's inside spaces and restaurant this was  embedded on their website, to enhance the theatres' Google Places listing.

The RSC was directly approached by a Google accredited photographer to be the first UK theatre to include Google Street View photography of the inside of our buildings and auditoria on our existing Google listings. Users can navigate around the building, in the same way you can navigate a Google Map using the Street View function. Being the first UK theatre to do this has prompted a positive reaction within the sector and with our audiences.

In the long term, we hope that it gives new audiences and tourists to Stratford, a good idea of what to expect when they visit the RSC. It also allows those people who can’t get to Stratford the opportunity to explore our theatres and spaces online. Since completing this project we are also investigating other ways in which we can use interactive photography on our website and social media platforms.

Resource type: Case studies | Published: 2013