We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

As arts organisations navigate an ever-evolving social media landscape, the conversation around “going viral” needs to shift. With Facebook engagement declining, Instagram Reels rising, and platforms like Threads emerging, arts marketers must focus on sustainable strategies rather than viral moments. Florence Bell, Social Media and Digital Content Manager at the Young Vic, breaks down what’s ... Read more

Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.

On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.

A useful guide from UK Government on setting a social media policy and managing potential risks when posting social content and engaging on emotive topics.

Six classic ideas for TikTok content from top digital agency HDK. Whether you’re looking for something tried and tested or a little bit of inspiration you’ll find something here. HdK is a Support Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.

Steven Franklin, Social Media Manager at the National Archives gives us a first look at the new kid on the social media block – Threads.  First published on the Cultural Content newsletter of digital specialists One Further.

Showing support for LGBTQ+ colleagues and audiences needs more than just throwing rainbows into your feed. Eleanor Kilduff, Digital Content Creator, Splitpixel asks is your brand truly an ally?  A Splitpixel resource.

A useful social media policy template devised by CharityComms, the membership network for communications professionals working in UK charities.

Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.

Katie Moffat, Head of Sector Engagement (Europe), Substrakt shares successful social media examples from arts and cultural organisations. Full of ideas and inspiration to help increase engagement with your content and connect with your audiences.

In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.

Digital marketing specialist and freelance blogger Tomas McKannie outlines the differences between Facebook Ads and Google Ads and how to decide which option is the best for your next campaign.

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Annie Andoh shares her top tips for creating quick and cheap ‘do it yourself’ video content for your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you can create and edit videos, ... Read more

Abby Bird, Audiences and Communications Manager, Black County Living Museum (BCLM) and creator of BCLM’s viral TikTok account talks about social media success, challenges, vision for the future and more. One of a series of podcasts with museum people by For Arts Sake.

The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. As part of The Lab strand of the Digital Heritage Lab, the museum has been mentored by Zahida Din to help the organisation develop its digital skills and capabilities. In this ... Read more

With the internet becoming an ever more visual medium, heritage organisations have the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for creating this content are cheaper and more accessible than they ever have been. In this Digital Heritage Lab webinar recording, Katie Connolly explains the ... Read more

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.