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Guidance: charities and social media

A useful guide from UK Government on setting a social media policy and managing potential risks when posting social content and engaging on emotive topics.

Published: 2023 | Resource type: Guide/tools

Two young women huddle together around a mobile phone. Both are smiling.

TikTok: Six evergreen post ideas for your organisation

Six classic ideas for TikTok content from top digital agency HDK. Whether you’re looking for something tried and tested or a little bit of inspiration you’ll find something here. HdK is a Support Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.

Published: 2023 | Resource type: Guide/tools

A mobile phone with the App store open,the Threads logo: Threads, an Instagram app. Share ideas and trends with text. Open.

Threads. What you need to know.

Steven Franklin, Social Media Manager at the National Archives gives us a first look at the new kid on the social media block – Threads.  First published on the Cultural Content newsletter of digital specialists One Further.

Published: 2023 | Resource type: Article

Stripes of concentric rainbow colours

Inclusivity: Social media marketing as a LGBTQ+ ally

Showing support for LGBTQ+ colleagues and audiences needs more than just throwing rainbows into your feed. Eleanor Kilduff, Digital Content Creator, Splitpixel asks is your brand truly an ally?  A Splitpixel resource.

Published: 2023 | Resource type: Article

A woman leaping in the air holding an open umbrella from her outstretched hand

Template: Social media policy

A useful social media policy template devised by CharityComms, the membership network for communications professionals working in UK charities.

Published: 2023 | Resource type: Guide/tools

The year 2023 in large, colourful numbers

The future of social in 2023 looks like…

Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further

Published: 2023 | Resource type: Article

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.

Published: 2022 | Resource type: Article

A face covered by a hand splashed with bright colours and images of social media icons

A quick guide to social media for the arts

Katie Moffat, Head of Sector Engagement (Europe), Substrakt shares successful social media examples from arts and cultural organisations. Full of ideas and inspiration to help increase engagement with your content and connect with your audiences.

Published: 2021 | Resource type: Article

A soldier sits at a table set for dinner. He seems unconcerned as flames surround him.

Audience interaction through social media #DigiLab

In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.

Published: 2021 | Resource type: Article

A bearded man wearing dark glasses looks at his phone.

Facebook Ads v Google Ads: How to choose the right solution

Digital marketing specialist and freelance blogger Tomas McKannie outlines the differences between Facebook Ads and Google Ads and how to decide which option is the best for your next campaign.

Published: 2021 | Resource type: Guide/tools

Smart phone with social media icons

How to plan a successful social media campaign

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session ... Read more

Published: 2021 | Resource type: Webinars and films

Looking down at a mobile phone and mug of coffee with a spoon in it

How to create video content for your social media channels

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Annie Andoh shares her top tips for creating quick and cheap ‘do it yourself’ video content for your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you can create and edit videos, ... Read more

Published: 2021 | Resource type: Webinars and films

A girl's hands holding a smart phone

Podcast: Social media, TikTok and engaging GenZ

Abby Bird, Audiences and Communications Manager, Black County Living Museum (BCLM) and creator of BCLM’s viral TikTok account talks about social media success, challenges, vision for the future and more. One of a series of podcasts with museum people by For Arts Sake.

Published: 2021 | Resource type: Podcasts

How a very small museum is using digital to tell its big story

The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. As part of The Lab strand of the Digital Heritage Lab, the museum has been mentored by Zahida Din to help the organisation develop its digital skills and capabilities. In this ... Read more

Published: 2021 | Resource type: Case studies

video camera with microphone attached with red background

Webinar: Producing multimedia content on a budget

With the internet becoming an ever more visual medium, heritage organisations have the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for creating this content are cheaper and more accessible than they ever have been. In this Digital Heritage Lab webinar recording, Katie Connolly explains the ... Read more

Published: 2021 | Resource type: Webinars and films

A young child covered in green paint uses her hands to make a picture

Furloughed – out of office and Deepening relationships with targeted newsletter content #DigitalLab

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.

Published: 2020/21 | Resource type: Article

A smartphone displaying app icons for Instagram, Facebook and Twitter

Webinar: Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more

Published: 2021 | Resource type: Webinars and films

A man in a white suit with hands raised out suspended high in the air from a wire

The Accessible Marketing Guide

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the Unlimited, Artsadmin and Shape Arts teams. The guide is available in PDF, print, large print, audio and Easy ... Read more

Published: 2020 | Resource type: Guide/tools

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.

Published: 2020 | Resource type: Guide/tools

A paper cubes printed logos of social networks and online messengers, such as Facebook, Instagram, YouTube, etc

Webinar: How to Improve your Engagement on Social Media

HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre

Published: 2020 | Resource type: Article