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Producing multimedia content on a budget

With the internet becoming an ever more visual medium, heritage organisations have the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for creating this content are cheaper and more accessible than they ever have been. In this Digital Heritage Lab webinar recording, Katie Connolly explains the ... Read more


Published: 2021 | Resource type: Webinars and films

A young child covered in green paint uses her hands to make a picture

Furloughed – out of office and Deepening relationships with targeted newsletter content #DigitalLab

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

A man in a white suit with hands raised out suspended high in the air from a wire

The Accessible Marketing Guide

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the Unlimited, Artsadmin and Shape Arts teams. The guide is available in PDF, print, large print, audio and Easy ... Read more


Published: 2020 | Resource type: Guide/tools

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.


Published: 2020 | Resource type: Guide/tools

A paper cubes printed logos of social networks and online messengers, such as Facebook, Instagram, YouTube, etc

Webinar: How to Improve your Engagement on Social Media

HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre


Published: 2020 | Resource type: Article

Webinar: How Museums can experiment with social media during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As the coronavirus continues to prevent museums and cultural organisations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organisations are embracing the opportunity to ... Read more


Published: 2020 | Resource type: Guide/tools

Webinar: How to keep your audience engaged, entertained and inspired in the age of Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Here join Cuseum’s Brendan Ciecko and guests as they explore steps cultural organisations can take to engage their audiences digitally and continue their important work as trusted community resources during this public health and economic crisis, even when ... Read more


Published: 2020 | Resource type: Article

Let’s get digital #ADA

The second blog by Jaysika Dennis (Communications and Marketing) at Inspire: Culture, Learning and Libraries as part of her Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – ... Read more


Published: 2019 | Resource type: Guide/tools

Digital Campaign Playbook

If you want to run a content campaign, this campaign playbook is a must read planning resource. The Space asked digital campaign specialists Brilliant Noise to share their top tips for navigating the world of online campaign planning.


Published: 2019 | Resource type: Guide/tools

AMA Digital Marketing Day 2018: Adam Koszary

One of three, 5-minute screencasts made for AMA Digital Marketing Day 2018.


Published: 2018 | Resource type: Article

Successfully getting started with social media

AIM Success Guide: successfully getting started with social media

sounddelivery shares an overview of social media and some simple steps to get you started.


Published: 2017 | Resource type: Guide/tools

Canvas title and Brave Bison logo

Canvas YouTube Playbook

Optimise your YouTube channel and drive engagement with tips from the Canvas YouTube Playbook.


Published: 2017 | Resource type: Guide/tools

Developing social media guidelines

Keep your activity on track and consistent with this simple toolkit for developing social media guidelines.


Published: 2017 | Resource type: Guide/tools

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Top tips for community venues organising a cultural event

East Durham Creates and ARC Stockton share top tips on funding, pricing, social media and food health and safety.


Published: 2017 | Resource type: Guide/tools

Velo Marketing logo

Instagram: how to build a following for the arts

Velo Marketing shares its top tips for building an engaged following on Instagram.


Published: 2016 | Resource type: Guide/tools

Amy Rushby Going Social video still

Going social (training video)

This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.


Published: January 2014 | Resource type: Guide/tools

Crowdfunding: a guide by Blast Theory

Crowdfunding: a guide by Blast Theory

A guide from Blast Theory, an artists’ group based in Brighton, based on the research and learning from their crowdfunding campaign.


Published: 2014 | Resource type: Guide/tools

Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.


Published: 2014 | Resource type: Case studies