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A soldier sits at a table set for dinner. He seems unconcerned as flames surround him.

Audience interaction through social media #DigiLab

In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.


Published: 2021 | Resource type: Article

Beyond likes and retweets: capturing engagement with arts and culture on social media during the pandemic

Using hashtags #CultureInQuarantine and #MuseumAtHome, this article explores how cultural organisations and audiences, freshly locked down at home in early 2020, were finding new ways to engage and interact with each other.


Published: 2021 | Resource type: Research

A beardedmanwearing dark glasses looks at his phone.

Facebook Ads v Google Ads: How to choose the right solution

Digital marketing specialist and freelance blogger Tomas McKannie outlines the differences between Facebook Ads and Google Ads and how to decide which option is the best for your next campaign.


Published: 2021 | Resource type: Guide/tools

How to plan a successful social media campaign

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session ... Read more


Published: 2021 | Resource type: Webinars and films

How to create video content for your social media channels

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Annie Andoh shares her top tips for creating quick and cheap ‘do it yourself’ video content for your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you can create and edit videos, ... Read more


Published: 2021 | Resource type: Webinars and films

A girl's hands holding a smart phone

Podcast: Social media, TikTok and engaging GenZ

Abby Bird, Audiences and Communications Manager, Black County Living Museum (BCLM) and creator of BCLM’s viral TikTok account talks about social media success, challenges, vision for the future and more. One of a series of podcasts with museum people by For Arts Sake.


Published: 2021 | Resource type: Podcasts

How a very small museum is using digital to tell its big story

The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. As part of The Lab strand of the Digital Heritage Lab, the museum has been mentored by Zahida Din to help the organisation develop its digital skills and capabilities. In this ... Read more


Published: 2021 | Resource type: Case studies

Webinar: Producing multimedia content on a budget

With the internet becoming an ever more visual medium, heritage organisations have the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for creating this content are cheaper and more accessible than they ever have been. In this Digital Heritage Lab webinar recording, Katie Connolly explains the ... Read more


Published: 2021 | Resource type: Webinars and films

A young child covered in green paint uses her hands to make a picture

Furloughed – out of office and Deepening relationships with targeted newsletter content #DigitalLab

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

Webinar: Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

A man in a white suit with hands raised out suspended high in the air from a wire

The Accessible Marketing Guide

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the Unlimited, Artsadmin and Shape Arts teams. The guide is available in PDF, print, large print, audio and Easy ... Read more


Published: 2020 | Resource type: Guide/tools

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.


Published: 2020 | Resource type: Guide/tools

A paper cubes printed logos of social networks and online messengers, such as Facebook, Instagram, YouTube, etc

Webinar: How to Improve your Engagement on Social Media

HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre


Published: 2020 | Resource type: Article

Webinar: How Museums can experiment with social media during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As the coronavirus continues to prevent museums and cultural organisations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organisations are embracing the opportunity to ... Read more


Published: 2020 | Resource type: Guide/tools

Webinar: How to keep your audience engaged, entertained and inspired in the age of Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Here join Cuseum’s Brendan Ciecko and guests as they explore steps cultural organisations can take to engage their audiences digitally and continue their important work as trusted community resources during this public health and economic crisis, even when ... Read more


Published: 2020 | Resource type: Article

Let’s get digital #ADA

The second blog by Jaysika Dennis (Communications and Marketing) at Inspire: Culture, Learning and Libraries as part of her Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – ... Read more


Published: 2019 | Resource type: Guide/tools

Digital Campaign Playbook

If you want to run a content campaign, this campaign playbook is a must read planning resource. The Space asked digital campaign specialists Brilliant Noise to share their top tips for navigating the world of online campaign planning.


Published: 2019 | Resource type: Guide/tools

AMA Digital Marketing Day 2018: Adam Koszary

One of three, 5-minute screencasts made for AMA Digital Marketing Day 2018.


Published: 2018 | Resource type: Article

Successfully getting started with social media

AIM Success Guide: successfully getting started with social media

sounddelivery shares an overview of social media and some simple steps to get you started.


Published: 2017 | Resource type: Guide/tools