Research: Missing Audiences

SUMMARY

The Insights Alliance (Baker Richards, Indigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.

The Missing Audiences survey is designed to help you check in with audiences and:

find out what is holding some audiences and visitors back from attending so you can put their needs at the heart of your planning
find out how many of those who haven't returned to you are attending elsewhere
find out how those who have retuned feel about reattending

This webinar and accompanying slides are based on the second wave of responses gathered by cultural organisations across the UK from 31 January - 20 February 2022.