Research: Missing Audiences

Research: Missing Audiences


The Insights Alliance (Baker RichardsIndigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.

The Missing Audiences survey is designed to help you check in with audiences and:

  • find out what is holding some audiences and visitors back from attending so you can put their needs at the heart of your planning
  • find out how many of those who haven't returned to you are attending elsewhere
  • find out how those who have retuned feel about reattending

This webinar and accompanying slides are based on the second wave of responses gathered by cultural organisations across the UK from 31 January - 20 February 2022.

Catch up: the results of Missing Audiences - Wave 1

Insights Alliance webinar Missing Audience - Wave 2


Katy Raines, Partner Indigo

David Reece, Deputy CEO, BakerRichards

Chris Unitt, Founder, One Further

Robin Cantrill-Fenwick, CEO, Baker Richards


Download the webinar slides (PDF)

headshots of Katy Raines, Chris Unitt and David Barnes

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Resource type: Research | Published: 2022