AMA Conference 2020

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An outline of a brain full of words: judgement, attitude, feeling, belief

Experiments never quite go to plan… #ADA

Ros Croker talks through the experiments she developed for her colleagues at Endeavour Galleries, National Maritime Museum, London, to explore language and identity. Part of her Fellowship at the Audience Diversity Academy (ADA).

Published: 2019 | Resource type: Article

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility

Based in a former nurses’ home in Salford, the Working Class Movement Library is a treasure trove of books, pamphlets, archives, artefacts and fabric memorabilia relating to political and cultural institutions of the working class over the past 200 years.  As part of The Lab strand of the Digital Heritage Lab, the library was mentored ... Read more

Published: 2021 | Resource type: Case studies

Woman sitting on a bench in a gallery looking at classical paintings

The Arts Working Group: Planning guides and toolkits

A series of guides, toolkits and templates released by The Arts Working Group and Ticketsolve to aid planning and operations towards re-opening following the coronavirus pandemic.

Published: 2020 | Resource type: Guide/tools

Wall of screens

Creative closure for arts and culture during Covid-19

Ticketsolve provides a wealth of examples of how cultural organisations are taking new, creative approaches to engage with their audiences during lockdown.

Published: 2020 | Resource type: Case studies


Culture in Lockdown. Part 3: Covid Audience Mindsets

In his final thought-piece on Culture in Lockdown Andrew McIntyre shares Covid Audience Mindsets, a crucial new model that maps, illuminates and segments your post-lockdown audiences.

Published: 2020 | Resource type: Article

Culture in Lockdown. Part 2: The seven pillars of audience-focus

In the second of three think-pieces, Andrew McIntyre argues that rather than looking backwards in an effort to re-create the way we were, this crisis presents us with a unique opportunity to take a leap forwards. Here he shares The 7 Pillars of Audience-focus, a framework to help us do that.

Published: 2020 | Resource type: Article

Webinar: How to Captivate, Connect and Communicate with your Audience during Coronavirus

On the 25th March 2020 over 3,200 museum professionals across the USA and beyond joined Cuseum‘s Brendan Ciecko along with Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant) to discuss steps cultural organisations can take to captivate, connect, and communicate with their remote “visitors” and audiences.

Published: 2020 | Resource type: Article

Digital Lab. Forced Entertainment. Ask the Audience.

The first blog by Alice Dale, Marketing and Communications Manager at Forced Entertainment as part of her Fellowship at AMA Digital Lab.

Published: 2020 | Resource type: Article

Open Up Museums

Open Up is a new resource that can help you think about how to make your museum relevant to people who don’t currently visit and take action that will increase your visitor numbers, improve your resilience and better fulfil your organisation’s purpose.

Published: 2018 | Resource type: Research

Towards a frictionless digital future

Read the latest in the series of AMA CultureHive articles. Daniel Rowles, CEO of Target Internet talks to us about why the arts sector must take advantage of the technology available now and be ready for the digital changes ahead.

Published: 2018 | Resource type: Research

Inspiring the Future of Theatre

UK Theatre and Society of London Theatre (SOLT) have embarked on a wide-reaching new industry initiative in partnership with Inspiring the Future, part of the charity Education and Employers.

Published: 2018 | Resource type: article

SQIFF Making the Festival Affordable

In this case study, Helen Wright from SQIFF (Scottish Queer International Film Festival) shares the impact of introducing a sliding scale ticketing system to the festival.

Published: 2018 | Resource type: Case studies

Wearing New Shoes

Read the next in the series of AMA CultureHive articles. Lisa Baxter, Director of The Experience Business explains the value of customer journey mapping. What would you discover if you played the role of a new visitor to your venue? Originally published on Arts Professional.

Published: 2018 | Resource type: article

Tell your story well

Jane Cordell, Director of Result CIC and board member at AMA share her experience of the AMA Copywriting Day 2018 and gives us some quick tips on copywriting for non-copywriters.

Published: 2018 | Resource type: Guide/tools

Rows of brown seats with one read seat in the middle. A teddy bear holding a red balloon sits on the red seat

How to… develop audience personas

This guide and template created by Thrive will help you identify your ideal audiences.

Published: 2018 | Resource type: Guide/tools

Thrive Audience Development Guide

The thrive audience development guide is for any organisation or freelancer in arts, culture, or heritage who wants to increase their audiences.

Published: 2018 | Resource type: Guide/tools

Putting Purpose at the Heart of a Brand

CEO Margaret Henry shares the purpose and process of rebranding her organisation from Audiences NI, the audience development agency for Northern Ireland, to become Thrive.

Published: 2018 | Resource type: Case studies

GDPR – what is it and where to start

By now, you may have heard that GDPR is on the way, and have the nagging feeling that you probably should do something about it… Audience development agency Thrive share their quick and easy guide to what you need to know to get started.

Published: 2018 | Resource type: Guide/tools

State of Theatre Access Report

VocalEyes have published the State of Museum Access 2017 report presenting the results of the latest audit of access information UK museum websites.

Published: 2017 | Resource type: Guide/tools

Sadler’s Wells’ New Membership Scheme

How Sadler’s Wells made changes to its new membership scheme to increase new Members by over 50%. Director of Marketing & Sales at Sadler’s Wells Sebastian Cheswright Cater explains exactly what has changed.

Published: 2017 | Resource type: Case studies