mac birmingham's capital fundraising appeal

By Sarah Gee

SUMMARY

mac birmingham is a pioneering arts complex offering a programme of theatre, dance, independent cinema, music, spoken word, comedy, exhibitions and special events, as well as a wealth of practical classes in all aspects of creativity. Following a successful capital appeal mac birmingham was redeveloped and reopened on 1 May 2010. This case study describes the fundraising process and outcomes mac experienced during this appeal.

Objectives
We faced quite a challenge: the total work required on the redevelopment was costed at £11.5m, and we were starting from scratch, bar an initial legacy of £50,000 left to us by Mollie Randle, one of mac’s co-founders.

Thankfully, Arts Council England and Birmingham City Council could both see the need for investment and the positive resulting outcomes and outputs. Their spectacular contributions left us with a target of £1.985m to raise, which our feasibility study, conducted in 2006, suggested would come largely from trusts and foundations, with some contributions from corporates and individuals.

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Resource type: Case studies | Published: 2014