How to plan a successful social media campaign
How to plan a successful social media campaign
By
Hans de Kretser
SUMMARY
In this session recorded at Digital Heritage Lab's Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session was sponsored by HdK.
This recording is 33 minutes in length.
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Audience development Digital content Digital engagement Digital Heritage MicroDigital 21 Social media Resource type: Webinars and films | Published: 2021
The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.
