How to hold a successful brainstorm

Having someone to organise the process and keep the momentum can make all the difference. A moderator or facilitator can act as a catalyst to spark a group’s creativity by maintaining energy levels, introducing creative thinking techniques, ensuring group cohesion and providing the necessary support in terms of equipment and recording.They should ensure that everyone in the group is perceived as equal – removing any hierarchies. In the same vein they should refrain from adopting a teacher-like manner – sitting amongst the group rather than standing at the head of the table like a conductor.