This paper by Dr Dennie Palmer Wolf and Dr Steven Holochwost from US cultural consultancy WolfBrown draws on new understandings of creativity, as well as a number of WolfBrown projects, to suggest that a focus on building creative capital is a powerful way to think about planning for, executing, and measuring the impact of the ... Read more

FACT (Foundation for Art and Creative Technology) is the UK’s leading media arts centre, based in Liverpool. This case study describes how FACTs milestone project ‘Flunstellas’ took digital technology into the classroom and embedded it within curriculum-based learning. Working with Year 7 and 8 students from Weatherhead Media Arts College and emerging artist, Neil Winterburn, ... Read more

FACT (Foundation for Art and Creative Technology) is the UK’s leading media arts centre based in Liverpool. Can you hear me? I can see you! was FACT’s year-long programme working with residents of Sheltered Housing across Liverpool, Wigan and Warrington. Supported by the Baring Foundation, the programme set out to build the digital literacy of the ... Read more

The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study ... Read more

Ross Perth, head of marketing at Edinburgh International Film Festival (EIFF), shares this case study on ambient advertising. During the 2013 EIFF, Ross used crushed cars, strategically placed around Edinburgh, to promote a festival screening of Jurassic Park. Ross discusses how the idea came to mind only a matter of weeks before the screening.  A ... Read more

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  ‘Unseen’ international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen – the first fair of its kind in the Netherlands – as a new cultural brand: a ‘photo fair with ... Read more

This guide explores how hand-crafted lettering and illustration can make your brand stand out.

Everything you need to know to hold a successful brainstorming session in one handy guide. Takes you through the step-by-step process of holding a brainstorm meeting including the role of the moderator; how to prepare; running the session; creativity techniques to get ideas flowing; and how to evaluate and implement the ideas generated. If you ... Read more

Using research from Creative Partnerships, this article argues that the main skill young people will need will be the capacity to link creativity to meaning in their own terms and in ways that will allow them to match production and products to purpose and audience. This means that the capacity to respond to the different expectations that there are will be ... Read more

This seminar looks at how putting new technology at the heart of redevelopment transformed a traditional arts centre into a media centre. Watershed Arts Centre in Bristol went through a dramatic process of digital innovation, research and workshops over a 2 year period to develop a new way to work more collaboratively with audiences, participants ... Read more

This article argues for a ‘with’ culture where people learn and create together rather than experience art as something that is ‘done to them’. It discusses the internet as a tool for shared creativity and exchange and debates the potential for art that is constantly being changed by its online audience.

A case study of organisational change at the Royal Shakespeare Company, guided by their ensemble principles: Emotions are important – acknowledge them Leaders are at the heart of a network, not at the top of a pyramid The realisation of creativity rests on collaboration Conceptual simplicity is the best response to organisational and contextual complexity Key ... Read more

Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.

The break-out sessions at All About Audiences’ ‘adapting to survive’ conference in 2011 looked at Adaptive Resilience – and what assets you might have to help you; Designing for Resilience – what organisational structures define a resilient company; Creative Problem Solving- how to release innovative thinking in your team; Collaborative Working – looking at the ... Read more

Everybody wants to be creative, and real creativity is reflected in original marketing campaigns. This guide explains some ways of learning to exercise your creative side – challenging your own assumptions, and doing better than ‘good enough’ in order to break free of established patterns and create something fresh.