Crowd funding for a start-up
Crowd funding for a start-up
By
Naomi Davenport
Deborah Curtis
SUMMARY
Be inspired by House of Fairy Tales' use of the crowd funding platform, Kickstarter, to gain support and backing for their creative project. Moreover, find out more about how they built and maintained personal networks to increase the span and reach of their fundraising campaign to fulfill their mission of making childhood education inclusive, inventive and fun.
HoFT used their networks strategically to make introductions and build relationships, but also to increase the span of reach of the campaign. The advantage of fundraising through a crowd funding campaign is that it is accessible to all, and therefore you can be broad in your approach.
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Crowdfunding Resource type: Case studies | Published: 2015
