AMA Conference 2020

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Concentrating on what a website does, not what it looks like #DigitalLab

Anjelica Cleaver, Marketing and Development, Tomorrow’s Warriors  experiments with what makes a website work and also explores the best messaging for a crowdfunding campaign. Part of her Fellowship at Digital Lab.


Published: 2020 | Resource type: Article

Hands putting coins in piggy bank

Introduction to crowdfunding

In the first of a series of three articles crowdfunding specialist Jo Breeze takes us through the main platforms and how to get it right first time.


Published: 2020 | Resource type: Research

Crowdfunding – A unique blend of marketing and fundraising

AMA member Merrin Kalinowski considers how the success of Art Happens campaigns is dependent upon close collaboration between marketing and development teams. This article is featured in the Spring 2018 issue of  JAM – the AMA’s quarterly publication.


Published: 2018 | Resource type: Case studies

Innovation in Fundraising – sharing lessons and tales of small charities’ experiences

Gain inspiration and ideas from this collection of small charities’ fundraising stories. Created with support from Creative Scotland and Macrobert Arts Centre, Stirling, Innovation in Fundraising shares experiences from the arts and beyond.


Published: 2016 | Resource type: Case studies

AMA Conference 2015 branding

AMA Conference 2015 Fundraising Collection

This collection brings together four presentations exploring innovative storytelling, fundraising in the face of disaster, crowdfunding and team development approaches.


Published: 2015 | Resource type: article

Multistory orchestra

An insider’s view on crowdfunding from Nonclassical

Nwando Ebezie from Nonclassical tells Wendy Smithers what they learnt from their successful crowdfunding campaign We Break Strings.


Published: 2015 | Resource type: Case studies

Crowdfunding: a guide by Blast Theory

Crowdfunding: a guide by Blast Theory

A guide from Blast Theory, an artists’ group based in Brighton, based on the research and learning from their crowdfunding campaign.


Published: 2014 | Resource type: Guide/tools

Crowdfunding with a twist

The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.


Published: 2015 | Resource type: Case studies

Crowd funding for a start-up

Be inspired by House of Fairy Tales’ use of the crowd funding platform, Kickstarter, to gain support and backing for their creative project. Moreover, find out more about how they built and maintained personal networks to increase the span and reach of their fundraising campaign to fulfill their mission of making childhood education inclusive, inventive ... Read more


Published: 2015 | Resource type: Case studies

Louvre by Peggy2012CREATIVELENZ

Crowdfunding for an established organisation

Learn how the Louvre managed to crowd fund over 1 million euros to purchase the national art treasure Les Trois Graces (1531), by Lucas Cranach the Elder.


Published: 2015 | Resource type: Case studies

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Crowdfunding explained for voluntary arts and crafts groups

This brief guide explains what crowdfunding is, what the benefits are for voluntary arts and crafts groups and gives some tips about how to use WeDidThis effectively.


Published: 2011 | Resource type: Guide/tools