Create your own business

Create your own business

By David Parrish


The publication outlines how each business has different definitions of success and the importance of defining these while also addressing business development at an early stage in the business set up. It then outlines all the vital components of good business planning:
  • Creating possibilities
  • Knowing yourself
  • Competitive advantage
  • Business radar
  • Barriers to entry
  • The market dimension
  • The unique business formula
  • Targeting key customers
  • Working with others
  • Strategic planning

Any business plan must be based on the values and objectives of the entrepreneurs concerned and at its heart must be a feasible business formula.

The best businesses combine both creative talent and powerful business techniques – what I refer to as the ‘TShirts
and Suits’ approach. And this approach applies whether there is literally a two person partnership or a combination of both elements within a one-person business or an entrepreneurial team.

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Resource type: Guide/tools | Published: 2013