Brand values at the Barbican

So having won the hearts and minds of your senior staff, you need to focus on arguably some of your most important brand assets – the people who bring the brand to life. Everyone in your organisation has a role to play in creating and maintaining a brand. From the person who looks after the loading bay, to the artistic director, to the person responsible for cleaning foyers, to the front-of-house staff. All will help shape the public perception about your organisation and can, through their actions, either reinforce or damage your brand.