London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.

A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.

The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally?  To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces ... Read more

Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.

Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).

Emma Clements from London + Culture Calling explains why print is one of the most important tools in the box to trigger an emotional response and to make sure that your message stands out from the crowd.

Ell Powell, Senior Content Writer at the digital agency Splitpixel outlines a wealth of practical ideas to promote gender diversity and help make your brand more inclusive of transgender, non-binary, and gender non-conforming people.

Tabitha Milne and Rhian Hughes share the development of new brand positioning and website for National Theatre Wales (NTW). They open up the process of change as NTW re-examined its vision, values and direction under the artistic leadership of Lorne Campbell.

Eloïse Malone and Rich Halliday from Effervescent discuss how co-production can be used to communicate more effectively with your audiences and to have a positive impact on society.

This toolkit has been designed to give an introduction to those who are unfamiliar with branded documentary, offering a variety of examples chosen from multiple industries and platforms. Developed by Happenstance Films to support their sponsored session at AMA’s Change For Good Conference 2021.

In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.

In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.

Hannah Mason, Head of  Social Entrepreneur Support, Creative United talks to Professor of Brand Strategy and Culture, Jonathan Wilson about brand, Black Lives Matter, cancel culture and predictions for the future. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.

The first blog by Ginny Russell, Digital Communications Producer and Coordinator at We The Curious as part of her Fellowship at AMA Digital Lab.

Successful brands articulate a clear promise and deliver on that promise through every gesture, each and every time someone comes into contact. A successful brand can never be ‘landed’ from above. Organisation-wide consultation and creative discussion is essential. Morris Hargreaves McIntyre take us through their work on the re-brand of Shakespeare’s Globe.

Pru Shackley, Marketing and Audience Development Manager at The Lightbox Gallery and Museum, Woking describes how Culture Segments TagTool insights are being used to fuel strategy across her organisation.

Cuseum take a comprehensive look back at the unique and creative partnerships that museums and brands have forged over the years.

In their second Prosper vlog, Amar Patel and Daniel Oduntan from  Soul Labels talk about how they developed the Soul Labels brand, and how they might evolve it with the help of Rob Key from Studio Change.

Rachael Biggs from Nonconform describes how they repositioned the UK’s longest running and biggest annual celebration of Arab arts and culture.

In this report from AMA conference 2013, Owen Hughes from Wolff Olins outlines why Wolff Olins believe that action will become as powerful as currency in the new economic landscape.