Arts Marketing Standards, Trainer's Toolkit

Arts Marketing Standards, Trainer's Toolkit

By Arts Marketing Association

SUMMARY

The AMA (Arts Marketing Association) is committed to raising the standard of arts marketing across the sector. We have contextualised the marketing National Occupational Standards (NOS) for the arts and cultural sector and have created an online suite of training needs analysis tools. This means that for the first time the industry will have a set of standards which explains what skills and knowledge marketers should have at each stage of their marketing career. These are intended as a tool for the arts sector to help us to work together to raise standards of marketing, management and audience development and to continue to improve our ability as a sector to bring art and audiences together.

These standards are intended as a tool for the arts sector to help us to work together to raise standards of marketing, management and audience development and to continue to improve our ability as a sector to bring art and audiences together.

How the standards might be used by training providers: this booklet outlines how the standards might be used by those working within universities, as training providers, or as individual trainers within arts marketing to:

  • Review your training / course provision against the national standards
  • Define the learning objectives for particular courses / workshops / training programmes
  • Identify the training needs of your cohort or training participants.

 

Resource type: Guide/tools | Published: 2013