Websites: User Journeys - process flow template

Websites: User Journeys – process flow template

SUMMARY

Landing page	Page 2	Page 3	Page 4	Goal
Season Announce Landing Page	Booking info	Membership plans	Sign-up form	Confirmation page
Notes User lands on page from frequent-booker announcement email	The booking page presents a variety of helpful links	A page showing a range of member plans	A customer sign-up form that tags user with membership	Landing page when user clicks link in email
Content overview Programme listing Promoted events Interview with X musician	Online booking discount Booking FAQs Group and Package booking details	Overview of membership benefits Prices	Qualifying statement Link to terms and conditions Short privacy statement	Thank you Promo for Season listings Update my details
Attitude/motivation User typically shows high levels of engagement here, wanting to browse programme	Lots of information here won't be relevant to everyone. User will be quickly impatient if not finding relevant info.	User is engaged, but will easily be overwhelmed by benefits. Wants to easily compare. Avoid decision fatigue	Impatient and frustrated	Looking to leave the site so ensure that user does not miss season listings
Call to action Prominent call to action on Ways to book during the Priority period	Sign-up for our Members discount and Priority	Sign-up now and book now	Check your email for confirmation	Thank you. Don't miss anything campaign link