Resources tagged with Marketing Planning



Venue / Producing Company Marketing Campaign Agreement

Venue / Producing Company Marketing Campaign Agreement This Venue / Producing Company Marketing Campaign Agreement template has been kindly shared by an AMA member and provides a guide to planning a typical marketing campaign agreement. It is a sample agreement and aims to help you develop your own marketing campaign agreement. This template covers: — ... Read more

Marketing Campaign Plan template

Marketing Campaign Plan template This Marketing Campaign Plan template has been kindly shared by an AMA member and provides a step-by-step guide to planning a typical marketing campaign. It is a sample plan and aims to help you develop your own marketing campaign plan. This template covers: Where are  you now? SWOT analysis SMART objectives ... Read more

Copyright© and the Press — what you need to know

Copyright © and the Press — what you need to know Getting press coverage is an achievement that you want to celebrate and share. However, copying or linking to a press article in an email, blog, on social media or other marketing channels — even if the article is about your organisation — could infringe ... Read more

How to use research to inform marketing campaigns

How to use research to inform marketing campaigns Leo Sharrock looked at what information is readily available for arts organisations to help them segment their audiences, visitors and participants according to their lifestyles and attitudes. Many factors influence consumer behaviour and this AMA conference session explored how we should take these into account to inform ... Read more

The Marketing Mix

The Marketing Mix The Marketing Mix is made up of the operational elements of your marketing plan and can be used to create your unique selling point (USP).  In this video, Cath Hume defines the Marketing Mix and explains how it can be used in your marketing and campaign planning. The Marketing Mix —  6 ... Read more

The Ansoff Matrix

The Ansoff Matrix The Ansoff Matrix is a strategic planning tool that can be used as a framework for devising strategies for audience development. In this video, Cath Hume explains how this useful tool can can be used to prioritise and develop the strategy sets identified in your SWOT and TOWS analysis. The Ansoff Matrix  ... Read more

Staying creative with your marketing and PR

Staying creative with your marketing and PR So where do winning press and PR campaigns come from when you've reached a block in the road? This article offers a guide to help maintain your momentum so that you can reach your creative potential and keep the generating-ideas thrill alive. This article was first published in ... Read more

Event Press and Marketing Campaign Plan

Event Press and Marketing Campaign Plan This Event Press and Marketing Campaign Plan template has been kindly shared by an AMA member working at an international membership organisation. It is a sample plan and aims to provide a guide to help you develop your own event press and marketing campaign plan. This template covers: — ... Read more