Resources tagged with Marketing Planning



How to build a content plan from scratch

In the third of a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to build a content plan from scratch. Part of a series on effective communications.

The Immersive Audience Journey Report

This report for UK Research and Innovation (UKRI) creates an important new framework for exploring different audiences in different market segments and how they behave around immersive content. It helps build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them.

Venue / Producing Company Marketing Campaign Agreement

Venue / Producing Company Marketing Campaign Agreement This Venue / Producing Company Marketing Campaign Agreement template has been kindly shared by an AMA member and provides a guide to planning a typical marketing campaign agreement. It is a sample agreement and aims to help you develop your own marketing campaign agreement. This template covers: — ... Read more

Marketing Campaign Plan template

Marketing Campaign Plan template This Marketing Campaign Plan template has been kindly shared by an AMA member and provides a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan. It is a sample plan and aims to help you develop your own marketing campaign plan. This ... Read more

Copyright© and the Press — what you need to know

Copyright © and the Press — what you need to know Getting press coverage is an achievement that you want to celebrate and share. However, copying or linking to a press article in an email, blog, on social media or other marketing channels — even if the article is about your organisation — could infringe ... Read more

How to use research to inform marketing campaigns

How to use research to inform marketing campaigns Leo Sharrock looked at what information is readily available for arts organisations to help them segment their audiences, visitors and participants according to their lifestyles and attitudes. Many factors influence consumer behaviour and this AMA conference session explored how we should take these into account to inform ... Read more

The Marketing Mix

The Marketing Mix The Marketing Mix is made up of the operational elements of your marketing plan and can be used to create your unique selling point (USP).  In this video, Cath Hume defines the Marketing Mix and explains how it can be used in your marketing and campaign planning. The Marketing Mix —  6 ... Read more